TREND & FORECAST

Webinar

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LOVE BRAND:
THE ART OF CULTIVATING PASSION

Lure the consumer, build brand preference, and establish a loyal brand-consumer community. These essentials behind every customer relationship are based on trust and an emotional connection with the brand.

What is a “Love Brand”? Why and how, now more than ever, do they benefit brands and their consumers? Is a Love Brand born one or created over time? What role do social networks play?

Our expert guests, Noël ALBERT, associate professor at KEDGE BUSINESS SCHOOL, and Stéphanie TRIAU, Head of the luxury and beauty division of the insights department at LINKFLUENCE, join Sylvine NURET, Director of strategic planning at CARRÉ BASSET, to answer these questions and more in this webinar.

Webinar + Trend & Forecast

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CHINA SPOTLIGHT #1: UNDERSTANDING THE CHINESE YOUTH

In this current period of upheaval and rapid change, China stands out for its unique generational evolution. The average age of the luxury consumer is now 28, and Millennials are emerging as the real engine of growth. But the Chinese youth can seem to be an intimidating target, especially because as well as being demanding, insatiable, and digitally savvy, the numbers are huge!

Our experts and insiders, Chencheng XU, Head of the Shanghai office, Xiaoqing CHEN and Xue BAI, senior consultants at the Paris office, and Sylvine Nuret, Director of Strategic Planning at Carré Basset, invite you to get to grips with the topic, helping you to master the intricacies, seize opportunities, and decipher the expectations of this target market.

curious ? contact us
Contact : 
Mi Zhou
China Consultant Senior
mzhou@carrebasset.com
07 67 05 48 48

Trend & Forecast

Trends & Forecast 3

DIGITAL SPOTLIGHT #1

Five key trends to sharpen your Social Media strategies with a focus on Tik Tok, Twitch, and ClubHouse.

How can you best think about social networks, understand them, and above all, use them through the prism of Luxury?

We approach the current social media landscape through a resolutely consumer-based approach. We explore new forms of exclusivity, creativity, and innovation to cultivate greater resonance with your audiences and enrich your personal reflections around campaign activation, product launch, and brand image.

Curious ? Contact us

Contact : 
Hélène Lecompte
Brand Content Director
hlecompte@carrebasset.com
06 24 93 26 01

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