HENNESSY PARADIS x LORENZ BÄUMER
Respect, integrity, and innovation. These are the values that unite two icons, Hennessy and the NBA, the main basketball league in the United States. On the occasion of the league’s seventy-fifth anniversary, this iconic duo teamed up with visionary jeweller Lorenz Bäumer to create a limited edition Hennessy Paradis. Here is the story of an exceptional jewel…
Nos missions
- LIMITED EDITION
SECONDARY PACKAGING
EDITION
Tags et Catégories
- Edition
- Limited Editions
- Secondary packaging
- Spirits
SPORT FOR ELEGANCE
At the origin is a cognac of a quality that few others can make: Hennessy Paradis. Conceived as a “symphony of cognac”, a true ode to the harmony of magnificent eaux-de-vie, Paradis takes its name from the cellar of the Maison’s founder, Maurice Fillioux. This magnum of rare elegance finds its equal in the meticulous care and attention to detail of jewellery designer Lorenz Bäumer. Renowned for his exploration of audacious shapes and volume, he was the obvious choice to majestically encapsulate all the essence of this anniversary collaboration. He created the decanter with passion and creativity.
We drew our principal inspiration for the Secondary Packaging Identity from the rich collaborative universe. The challenge for our Packaging teams was clear: the creative rebound, or how to communicate the elegance of form and the codes of the house in the Hennessy Paradis x NBA collaboration.
Crystallising the achievements of a collective victory
The Hennessy Paradis box, a magnificent leather case with a key, opens to reveal an exceptional round bottle – a real scale tribute to the ball game. Accompanied by glasses and a decanter held in its own case, the Hennessy Paradis box is the perfect combination of noble materials and high-quality workmanship. The ensemble is precise and elegant, in the image of the virtuosity inherent in those who aim for the top… of the range with it.
A fusion of 3 icons, accompanied elegantly by our teams.
OUR OTHER WORKS
Bollinger
Revamping: Packaging Identity, Limited Edition, Social Media
