O.P.I LOS ANGELES
O.P.I. needs no introduction. For more than 40 years, the American brand has been a major player in the nail polish market. It revolutionized its category and led the way for decades with a shade that has since become iconic. Today, however, the beauty industry is no longer about the product but about the emotion, the bond between the brand and its consumers. OPI therefore needs to find its new brand expression. How can it resonate fairly and truthfully with its consumers and its network of professionals, both now and in the future?
- 360° STRATEGIC SUPPORT
- VISUAL IDENTITY
- BRAND TOUCH©
- COMMUNICATION CONCEPT
TAGS & CATEGORIES
- Brand Book
- Iconographic Charter
- Love Brand
Uncovering the power of color!
O.P.I. called on us with a clear objective: strengthen and embody the brand’s strategic and creative fundamentals to create an aesthetic signature that underlines its status as a Love Brand and market leader.
For its communication concept, Carré Basset honors Suzy Weiss-Fischmann, founder of O.P.I. Los Angeles, and her determination to make the brand a vector of inspiration for its community, which in turn feeds it to innovate. A tribute to the intimate relationship she has cultivated for 40 years.
The love brand reconnects with its audience through the power of color as an amplifier of body language, the true expression of our feelings and our relationship with the world. The intention is clear, create a universal language.
In light of this ‘O.P.I LOS ANGELES Touch’ which guides the brand’s communication at all strategic touchpoints, Carré Basset’s teams are working on new brand assets, a new iconographic charter and a framework for communication campaigns. Carré Basset also accompanies the marketing and creative teams of O.P.I. LOS ANGELES, to ensure the coherence of the brand’s messages and identity in its communications.
Make the brand a vector of inspiration for its community