Veuve Clicquot acts as the voice of a generation of creative and driven women. As such, the brand celebrates and encourages their personal and collective success every day. One powerful statement that finds its richness and raison d’être in the brand’s heritage and the life of its illustrious Grande Dame de la Champagne, Madame Clicquot.
- TRAVEL RETAIL ACTIVATION
- MERCHANDISING DESIGN
- CONSUMER EXPERIENCE
- MERCHANDISING GUIDELINES
TAGS & CATEGORIES
- Travel Retail
The colour of audacity
For the Travel Retail activation concept of the brand’s new Colorama limited edition, we decided to honor the woman who celebrates them all.
From this decision, Colors of Audacity was born. A concept that is as creative as it is powerful, allowing Veuve Clicquot to break away from the normally more statutory codes of the category.
A TRIBUTE TO LA GRANDE DAME
Here, we create a dialogue with the visitor and aim to extend the inspirational power of the brand. A retailtainment offer that invites visitors to discover a dynamic and vibrant universe and lifestyle.
The Carré Basset teams have taken inspiration from the Grande Dame Clicquot private mansion and updated its neo-classical codes. The color is brighter, warmer, like an invitation to awaken one’s own audacity and creativity. Visitors are drawn into this pop-up: they discover some of the brand’s iconic objects before continuing their journey through a photo booth and an area for customizing giftboxes.
Between festive exchanges, colorful effusion and reaffirmed audacity, the spirit of La Veuve comes alive and inspires again and again!