XIAO XIAN DUN
Halfway between delicacy and care, tradition and modernity, the Chinese brand Xiao Xian Dun plays with contrasts with its fresh-stewed bird’s nest. By adapting an ancient ritual to today’s consumption methods, the brand finds its raison d’être in the easy-to-use and consumer-centric nature of its offering.
Our missions
- BRAND STRATEGY
- ART DIRECTION
- VISUAL IDENTITY
- PACKAGING IDENTITY
- GIFTING RITUAL
TAGS & CATEGORIES
- 360° Support
- Beauty
- Brand Book
- Iconographic Charter
- Product Design
Bringing tradition to life
A workshop organized with the founders help our strategic teams clarify Xiao Xian Dun’s ambitions.
We immerse ourselves in the brand and in the preventive principles of traditional Chinese medicine it is rooted in. All of this contributes to helping us better understand the modernity desired by the brand’s founder.
Nurture life, Nurture Yourself
A proposition that expands Xiao Xian Dun’s consumer-centric nature to secure it a lasting place in the upscale art de vivre and undisputed leadership position it deserves. With our proposition, the brand and its dish become the key to a richer life. The consumer is galvanized by the communicative energy of the brand and invited to be enriched, nourished and fulfilled by it.
The production also plays with contrasts. The color principles of the new art direction allow the confrontation of Xiao Xian Dun’s characteristic red with tones and shades of white, that come to express the brand’s luminous and dynamic aura. The work on volume completes this dual proposal. Our teams simultaneously create clean lines and assertive curves to respectively reflect the tradition and technique of Xiao Xian Dun and convey its modernity and enveloping character.
Reflect the tradition and technique of Xiao Xian Dun and convey its modernity and enveloping character.
