Signet. A product conceived like a brand by Glenmorangie and a new exceptional single malt reference to the Prestige range. With this latest addition, the Scotch whiskey brand aims to appeal to new consumers. To do so, they called upon us to design the identity of its permanent Travel Retail store.
- TRAVEL RETAIL & MERCHANDISING PERMANENT
- CONSUMER EXPERIENCE
- EVENEMENTIAL ACTIVATION ADAPTATION
TAGS & CATEGORIES
- Travel Retail
Distillery or roastery? Both my dear!
As we delve into the history of this exceptional single malt, we discover the origins of its creation.
While savoring a cup of coffee, Bill Lumdsen, Glenmorangie’s Master Distiller, had the idea of creating a single malt in roasted barrels. Out of this anecdote, the inspiration and the common thread for our concept became clear as day.
Halfway between two worlds
The result is a proposition that plays with the codes of the coffee and whiskey universes, blurring them through the prism of Signet.
Halfway between two worlds, the boutique developed by our Retail teams immerses the consumer in the roasting factory through hints of copper. We then move into the distillery with the emblematic stills of the house and the display of wood essences flowing from the barrels. As for the Scotland anchorage, it is never very far, with the presence of stone in some key parts of the store.
The customer can either experience a quick tasting and immerse themselves in the aromas of roasted coffee beans. Or, enjoy a slower and more personalized tasting at the back of the boutique, where the gustatory and olfactory discoveries are extended with a cup of coffee, a piece of chocolate and an introduction to Glenmorangie barrels for the most curious visitors.
The expectations and codes of the Travel Retail market are met through the customer experience with a two-speed discovery.