Ouronyx, a pioneering brand in advanced non-invasive aesthetic treatments in London and Dubai, entrusted Carré Basset with the creation of its new digital campaign. The objective: to promote a new approach to personal care through a warm and immersive digital universe, where personal transformation takes center stage.
A REINVENTED AESTHETIC, BETWEEN SCIENCE AND HUMANITY
OUR MISSIONS
BRAND STRATEGY｜STORYTELLING｜DIGITAL STRATEGY｜VIDEO CAMPAIGN｜SOCIAL MEDIA｜BRAND CONTENT
TODAY, TOMORROW
Our “Today, Tomorrow” concept invites women to embrace their personal transformation through an inner journey that begins here and now. This narrative approach reflects Ouronyx’s ambition: to place women at the heart of their own evolution.
A CINEMATIC AND SENSORY CAMPAIGN
To bring this new vision to life, Carré Basset has designed:
– A main film, inspired by luxury editorial aesthetics, where minimalist visuals meet metaphorical storytelling.
– Three immersive capsules shared on social media:
- Capsule 1: A sincere exchange between the founder and a client, reflecting the human connection at the heart of Ouronyx.
- Capsule 2: A focus on expert diagnosis and a holistic approach, offering reassurance to women.
- Capsule 3: An introspective look at the emotions that follow the experience.
A REFINED DIGITAL SIGNATURE
To ensure lasting impact and instant brand recognition, Carré Basset has also refined Ouronyx’s target audience and strengthened the brand’s digital fundamentals–all while staying true to its territory: “THE HOME OF MINDFUL AESTHETICS”.
TOWARDS A MORE CONSCIOUS AESTHETIC
Now live on social media, this campaign marks a key milestone in elevating Ouronyx’s brand awareness and sharing its philosophy with a wider audience.
Coming soon: a new collaboration highlighting men’s hair health.
